Water2o Privacy Notice
Last Updated: October 30, 2025
This Privacy Notice explains what information we collect through this website and related services, how we use and disclose that information, and the choices you have. The site is operated by Water2o, Inc., a California corporation located at 5632 West Washington Boulevard, Los Angeles, California 90016. In this document Water2o, we, us, and our refer to Water2o, Inc. and service providers acting on our behalf.
By using our services, creating an account where available, requesting quotes or information, or communicating with us, you acknowledge that you have read this Privacy Notice and agree to the practices described here. This Privacy Notice is part of our Terms of Use.
We may revise this Privacy Notice from time to time. When we do, the Last Updated date above will change. Changes are effective when posted. If updates are significant, we will provide a clear notice on the site or through another reasonable method. Your continued use of the services after an update means you accept the revised terms.
Scope of this Privacy Notice
This Privacy Notice applies to information collected through our websites where it appears, any Water2o applications, email and text messages exchanged with Water2o, and offline interactions with Water2o personnel such as contact forms or customer service calls.
Information We Collect
We collect information that you choose to provide and information gathered automatically when you use the services.
Information you provide
Examples include the following
- Contact details such as your name, email address, telephone number, and physical address
- Messages and requests, including quote or estimate inquiries and service scheduling details
- Content submitted through forms or chat tools on the site
- Telephone numbers you provide, which we may use to call or text you as permitted by law
- Marketing sign ups, such as email address or mailing address when you opt in to receive updates
- Job application materials if you apply for a role with us
- Social media interactions that you send to our pages or accounts
- User experience information such as audio recordings of customer service calls for training, quality, and fraud prevention
- Credit or financing related details you provide in connection with purchases or eligibility checks where applicable, such as income or date of birth
Information collected automatically
When you visit or use the services, we and our partners may collect
- Device and usage data such as IP address, device identifiers, browser type, operating system, screen settings, timestamps, pages viewed, referring and exit pages, approximate location, and clickstream information
- Analytics data using tools like Google Analytics and similar providers that use cookies or similar technologies. You can learn more in those providers privacy policies and use available opt out mechanisms such as the Google Analytics Opt out Browser Add on
- Advertising and measurement data from platforms such as Google, Meta, Microsoft, and Pinterest that help deliver relevant ads and measure campaign performance. You can manage certain preferences through platform controls and industry tools offered by the Digital Advertising Alliance and the Network Advertising Initiative
- Data from social media plug ins or links that allow the platform to receive information about your interaction with our services. Your use of those features is subject to the platform privacy policy
- Information from cookies and similar technologies. We use categories such as essential cookies, functional cookies, performance and analytics cookies, and advertising cookies. You can manage cookies through your browser settings. Some features may not function if cookies are disabled
Do Not Track and Global Privacy Control
Browsers may offer a Do Not Track setting. Our systems do not respond to that setting. Where required by law, we treat a valid Opt Out Preference Signal such as Global Privacy Control as a request to opt out of sale or sharing for cross contextual behavioral advertising. You need to enable the signal in each supported browser or extension that you use.
How We Use Information
We use collected information for the following purposes
- To provide, operate, and improve our services and websites
- To process requests, prepare and deliver quotes and estimates, schedule service, and fulfill purchases
- To manage accounts and maintain records of communications and transactions
- To send service related notices, including appointment reminders, order updates, and security alerts
- To answer questions and provide customer support
- To conduct analytics, research, testing, and troubleshooting
- To personalize content and communications based on your interactions
- To promote our products and services where permitted by law, with options to opt out at any time
- To protect our users, our company, and the public, including detecting and preventing fraud and abuse
- To comply with legal obligations and enforce agreements
How We Share Information
We disclose information as described here and as allowed by law
- Service providers. We share information with vendors who help us run our business. Examples include hosting, analytics, customer support, email delivery, cloud storage, payment processing where applicable, product installers, shipping and logistics, and advertising platforms. These providers may use and disclose information to perform services for us and as permitted by their privacy policies and our agreements
- Affiliates and related entities. Where permitted by law, we may share information with affiliated or related entities which may contact you about offerings that could be relevant to you. You can opt out of marketing at any time
- Cooperative marketing partners. Where allowed by law, we may share certain information such as name, address, and commercial information with direct mail cooperatives so you can receive marketing about products and services that may interest you. You may opt out using the methods below
- Aggregated or de identified data. We may develop aggregated statistics or de identified information and use or share that information for business purposes
- Corporate transactions. Information may be transferred as part of due diligence or completion of a merger, investment, financing, reorganization, or sale of assets. Any successor must honor this Privacy Notice for the information received
- Legal and safety. We may share information with law enforcement, regulators, courts, and other parties where required by law or where we believe disclosure is necessary to protect rights, safety, or property, to respond to legal process, or to enforce our agreements
- With your consent. We may share information in other ways when you request or consent
Communications, Texts, and Calls
If you provide a telephone number, we may contact you by phone or text for service and account related matters. If you opt in where prompted, we may send autodialed or other text messages to the number you provide about our services. Consent is not required to buy goods or services. Message and data rates may apply. We do not sell or share text consent information for third party marketing. We may share that information with vendors who support our messaging programs and for fraud prevention.
You can opt out of promotional emails by using the unsubscribe link in any message or by contacting us. Service messages may continue as needed for your account or transactions.
State Privacy Disclosures and Rights
Some United States state laws provide additional disclosures and rights. If those laws apply to our processing of your personal information, the following applies
Categories collected and purposes
We collect identifiers, commercial information, internet or other electronic network activity information, approximate geolocation, professional or employment related information, audio or similar information, and inferences. We collect these categories for the purposes described in this Privacy Notice and share them with the types of recipients listed above, including service providers, analytics and advertising partners, affiliated entities, delivery and logistics providers, cooperative marketing partners, and law enforcement when required.
We do not knowingly collect information that is considered sensitive under applicable state laws.
Rights that may be available
Subject to applicable law and its exceptions, you may have the right to
- Know and access personal information we have collected about you
- Request deletion of personal information
- Request correction of personal information
- Opt out of sale or sharing of personal information for cross contextual behavioral advertising
- Not be treated differently for exercising your rights
Selling and sharing
We do not exchange personal information for money in the traditional sense of a sale. We may share personal information with advertising partners for cross contextual behavioral advertising and with cooperative marketing partners. Certain state laws treat these activities as a sale or as sharing. You can opt out using the methods below or by using a valid Opt Out Preference Signal such as Global Privacy Control.
How to exercise your rights
You or an authorized agent where permitted may submit a verifiable request using the contact methods in the How to Contact Us section. We will verify your request as required by law and respond within the applicable timeframe. If we deny a request, you may appeal by contacting us and including the word Appeal in the subject line.
Canadian Residents
If you are in Canada, you may have the right to request access to and correction of your personal information and to file a complaint with the Office of the Privacy Commissioner of Canada or a provincial authority. These rights apply as provided under Canadian law.
Security and Retention
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No system can be guaranteed to be completely secure. If you become aware of a potential security issue, contact us immediately using the details below.
We retain personal information for as long as needed for the purposes described in this Privacy Notice, to comply with legal obligations, to resolve disputes, and to enforce agreements. Retention periods vary based on the type of data and the context of our interactions with you.
Storage and International Transfers
Information may be stored and processed in the United States and other locations where we or our service providers operate systems. By using the services, you consent to these transfers and understand that the data protection laws in those jurisdictions may differ from those in your home location.
Embedded Services and Third Party Content
Our services may include embedded content or features provided by others. Examples include
- Google Maps, which is subject to the Google Maps and Google Earth Additional Terms of Service and the Google Privacy Policy
- YouTube, which is subject to YouTube Terms and the Google Privacy Policy and may collect information about video viewing
Links to Other Sites
Our services may link to websites and services that we do not control. This Privacy Notice does not apply to those websites and services. Review the privacy policies of those third parties before you use them.
Children
Our services are intended for a general audience and are not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16 through our services.
How to Contact Us
If you have questions about this Privacy Notice, want to update your communication preferences, or wish to exercise your privacy rights where applicable, contact us at
Water2o, Inc.
Attn: Privacy
5632 West Washington Boulevard
Los Angeles, California 90016
Email privacy@water2o.com
If you wish to opt out of sale or sharing for cross contextual behavioral advertising, you may contact us using the methods above or select Do Not Sell or Share My Personal Information where that option is presented on our site.
- I understand that if my website accepts phone numbers that the submission form must include a link to the privacy policy.
- My Privacy Policy indicates what information is being collected, how it is used, and how users can opt-out.
- My Privacy Policy clearly states that mobile phone contact information will not be shared or sold to the third parties for marketing purposes.